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Information according to EU-General Data Protection Regulation (GDPR) for users of ASIA FRUIT LOGISTICA ON Matchmaking

Global Produce Events GmbH, a member of the Messe Berlin GmbH group of companies, attaches great importance to data protection. This information notice informs you about the processing of your personal data which you have provided to us in connection with your registration at ASIA FRUIT LOGISTICA ON. This notice supplements our General Data Protection Policy, which can be found at

We have adopted the following principles:

1. Controller and data protection officer

Global Produce Events GmbH, Messedamm 22, 14055 Berlin, Germany, e-mail:, is the entity responsible for the processing of your personal data within the meaning of the GDPR and service provider in connection with ASIA FRUIT LOGISTICA ON. If you have any queries or comments relating to data protection, please feel free to contact our group data protection officer (address: Messedamm 22, 14055 Berlin; e-mail:

2. Categories of personal data

We process the personal data of the participants (also called users) of ASIA FRUIT LOGISTICA ON, which may be (potencial) exhibitors, (potencial) visitors, media representatives, speakers, partners or others. We collect the data as part of your online registration and profile creation and partially automated by using various technologies. In the course of this process, we are collecting the user’s contact data, ticket ID as well as the company position. We also collect the user’s company data, in particular: name, area of business, country. Furthermore, the questionnaire includes questions which concern the user’s professional interests in attending ASIA FRUIT LOGISTICA ON, geographical interests and interests in branches.

For the purpose of participating at ASIA FRUIT LOGISTICA ON, you will be given access to a virtual platform through which the aforementioned users can present themselves and, if applicable, their company (profile), visit the ASIA FRUIT LOGISTICA ON virtually, follow presentations and lectures live or afterwards and meet and network (communication and networking).

If you disclose the data of another person (third party) in the registration process, you are responsible for ensuring that you are entitled to provide such data and that the person concerned has been sufficiently informed by you about the processing of the person´s data by Global Produce Events GmbH.

3. Purposes and legal basis of processing

We process the personal data pursuant to Section 2 for the purpose of establishing and performing the contract to make use of our Software Services. The data are required to enable us to offer the best Matchmaking Service possible and provide a satisfactory user experience with Global Produce Events GmbH (legal basis: Art. 6 para. 1 sentence 1 lit. b) GDPR). In order to offer the best suiting contacts within the Matchmaking the user will be informed and reminded of interesting contacts, appointment requests as well as messages by e-mails. The user’s name, last name and company name will be visible to other ASIA FRUIT LOGISTICA ON Matchmaking users.

Furthermore, we use the personal data (Section 2) for the purpose of contacting our service users in order to provide them with information accompanying ASIA FRUIT LOGISTICA ON as well as other trade fairs and information on subsequent events. Subsequent events also include other trade fairs organised or held by Messe Berlin GmbH in Germany and abroad. For these purposes, we also forward the data to other companies within our corporate group. We also process the personal data for purposes of market research and online surveys. This is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. The justified interest lies in the optimal support of our customers during and after the trade fair and the promotion of identical and similar products from the trade fair portfolio of the group of companies. There is the right to object to this (see section 6 below).

4. Categories of recipients of the data

Our ASIA FRUIT LOGISTICA ON Matchmaking as well as the belonging App are managed by service providers with whom we have entered into a data processing agreement.

5. Storage period

The data of those who have joined the Matchmaking tool of ASIA FRUIT LOGISTICA ON will be deleted once they are no longer needed for achieving the relevant purpose of their processing. In so far as the processing takes place on the basis of consent or a legitimate interest of Global Produce Events GmbH, the data in question will no longer be processed for the purpose in question, and where appropriate, erased after receipt of your revocation of your consent or your objection to the processing, unless the conditions for a statutory. Notwithstanding the foregoing, personal data which are subject to retention obligations under commercial or tax laws will only be deleted after the expiry of the statutory retention periods.

6. Your rights

Pursuant to Art. 12-21 GDPR, you can assert the following data subject rights at any time: the right to access, rectification and erasure of your personal data, the right to data portability and to restriction of processing. If the processing is based on legitimate interests, you have the right to object to the processing of your personal data for reasons relating to your particular situation. Furthermore, you may object to the processing of the personal data for marketing purposes at any time. If you have given us your consent, you can revoke this consent at any time with effect for the future. If you are of the opinion that the data processing violates data protection law, you have the right to lodge a complaint with the competent supervisory authority of your choice (Art. 77 GDPR in conjunction with section 19 of the German Federal Data Protection Act (Bundesdatenschutzgesetz)). To exercise your rights, you can contact the person responsible (for contact details see point 1 above or